Online Payment Mistakes that kill Conversion – Managing an E-Commerce business is not as easy as it looks. There are a number of things that a merchant should to keep in mind while selling his goods and services over the internet. And, if anything goes wrong it can affect the revenue of the entire business. Same problems are faced by users while setting up online payment methods.
FORCING THE CUSTOMER TO CREATE AN ACCOUNT BEFORE MAKING PAYMENT
Every merchant needs a customer database for business, but forcing the customer to create an account every time he/she visits your website can be bad for business.
Furthermore, asking too much data while signing up can also force the customer to abandon the website.
But we also understand that account creation is important, and therefore to avoid such issues, you can try these tips:
Instead of asking to create an account, offer services like Sign In with Google or Facebook or any other social media account. Furthermore, you can ask for address details and other personal information at the time of payment. Do not ask unimportant details. Also, ask the customer to save his personal information to avoid entering them again and again. Make sure you assure the safety of this information.
Other than that, you can also provide FAQ’s and customer service option to answer the query of the customer.
NO CUSTOMER SUPPORT SERVICE
Offering customer support has become as important as providing the privacy policy. Providing customer support gives customers a trust factor that makes them feel appreciated hence making them a loyal customer. Along with that, the customer also believes you are a genuine service provider. Now if you are small firm and unable to offer 24/7 support then you can try adding FAQ section. Other than that, you can also offer email support - info@merchantstronghold.com Many reasons are on here for online payment mistakes, If you want to get more information you can contact us directly - +1 (888) 622-6875.
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