Reduce Shopping Cart Abandonment – Shopping cart abandonment is a real issue for e-commerce merchants. According to recent statistics, as much as 70% of the customer leave the cart before making a purchase in an online store. It can be due to multiple reasons or just one that makes the customer lose interest in your product and leave without buying.
But you should not worry, there are some effective methods that would help reducing cart abandonment percentage. Even a small percentage can make a huge difference. This article will provide you with such details. Also, feel free to get in touch with an expert at Merchant Stronghold if your situation is a bit serious and you need an instant difference in your ROI.
1. REDUCE CHECKOUT STEPS AND CLICKS
Make sure your check out procedure is smooth that doesn’t include suspicious extra steps. There is a high chance that customer may change his mind if the checkout takes a lot of steps.
Tips to Reduce Checkout Steps to Further Reduce Shopping Cart Abandonment:
Also, given the option to add postal address details along with other required personal information. Ask the customer to Sign Up or Sign In before going for the shopping. Give an assurance of safety of the user’s information. Offer guest purchase without signing up, as you cannot force a customer to create an account with you.
Doing all these will reduce the checkout time for the customer as the customer is not required to enter personal details at the time of the purchase.
2. ENSURE THE SECURITY OF PERSONAL DATA AND PAYMENT INFORMATION
Security is very important when it comes to online shopping. When you are asking your customer to enter their personal data, they are going to be a little hesitant. It is the responsibility of the merchant to build the trust and safe environment for the customer to make the payment.
For that, you can add trust logos to your shopping platforms along with the security. Also, make sure the trust logos are clearly visible to the customers.
For more such tips, feel free to contact the experts at Merchant Stronghold. You can try the toll-free number i.e. +1 (888) 622 – 6875 or the 24/7 email support. We also provide assistance for a high-risk merchant account, offshore merchant account, and merchant gateways.
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